The objective is to promote responsible and sustainable practices among pilgrims undertaking the Shri Amarnath Ji Yatra 2025 pilgrimage route. This will be achieved through various initiatives at along the entire route through which the Yatris undertake the pilgrimage in the UT of J&K, at the designated Yatri Niwas (pilgrim rest houses) through various interactive and engaging audio visual contents, IEC materials, MIS application, social media engagement and various activities for a Sustainable and Zero Landfill Shri Amarnath Ji Yatra 2025