Nukkad Natak, or street plays, serve as a highly effective Information, Education, and Communication (IEC) activity for raising public awareness, particularly in campaigns like the one against Single-Use Plastic (SUP) and promoting “Plastic Out, Cloth In.” Their interactive and engaging nature allows for direct communication with the community, bypassing traditional media limitations and reaching diverse audiences in public spaces like markets, parks, and residential areas. Through relatable characters, simple narratives, and often humor or satire, Nukkad Nataks can vividly illustrate the detrimental impacts of SUP on the environment and human health, while simultaneously showcasing the practical and eco-friendly alternatives offered by cloth bags and other reusable items. This direct, impactful, and easily digestible format fosters immediate understanding and encourages behavioral change, making it an invaluable tool for widespread awareness and community mobilization in the “Plastic Out, Cloth In” movement.
